It is often said, ‘Don’t judge a book by its cover’. On the flip side, if the cover is fantastic, the book is likely to not only get desired attention but also the appreciation it may deserve. Quite evidently, our appearance has a huge role to play in the impressions we leave on people and the way we are perceived in everyday life – professionally and personally. So if clothes make such an impact, why are so many people not bothered!

Observing people and seeing how they are different has always intrigued me. One’s appearance invariably becomes the window through which the world looks at them. Interestingly, it may occasionally also become the deciding factor for prospects at work. Aside, some of us definitely invest in perfection, including perfection in how we pull ourselves together every morning. The idea is that if appearance has such a huge role to play in so many areas of one’s life, including boosting self-confidence, then why should it be so difficult to do?

When I talk about the importance of dressing well, I am not referring to the professional context only. It is something that extends to all areas of your life since your clothes are a large part of who you are as a person. It not only makes you feel good but can also largely influence your interaction/equation with people.

Here are few more compelling reasons that will help rest my case!

It lets you focus on important stuff

When you are dressed in well-fitted comfortable clothes that are truly meant for you, you’re undistracted. This also means that it keeps you focused on getting the important stuff done.

It helps you break stereotypes

Its been proven by research that a whopping 65 per cent of working women feel that their subordinates do not take them seriously in a corporate set up. Although power dressing may not change this scenario overnight, it is definitely a small but sincere start and can leave your feeling the part!

You feel the way you dress

Your clothes not only add to your presentation, but also contribute to your behaviour therefore defining your body language. When you look confident and approachable, you become more confident and approachable. This can lead to a promotion or being considered for another role.

You never know who you may run into

On a lighter note, imagine yourself dressed shabbily at work only to run into an ex-flame or a freshly recruited Thor lookalike. It may not only ruin your chances of getting noticed but may also put a permanent end to things before they start. Now who could’ve thought being underdressed could cost one so much? I can hear some people banging on about how personality is key, and yes that’s true but that initial attraction is what will get you noticed – they won’t know your personality by looking at you!

Finally, first impressions matter!

Visual associations subconsciously go a long way and we have very little control over it. When you dress well, you are simply using this subliminal power of association to your advantage. In this fast-paced world, you’re given precious little seconds to make an impression.

Thirty seconds to be precise, if various studies are to be believed. When you meet someone for the first time, the impression they carry of you lasts a while, so why not leave a mark?

Having listed so many logical reasons to dress well, the one factor that personally overrides all others is the ‘priceless high’ you get out of just looking good. Nothing feels better than a compliment from a stranger or colleague. So ladies, its take to take note and up the style stakes a bit and get that magic going already!

Your Image, Your Success!