I don’t know about you but I love a scarf, I pretty much wear them all year round. I like to get the most out of all my buys so I like to come up with as many uses for them as I can throughout all the seasons. I double them up as beach wraps, head scarves and sarongs too. I even tie them to handbags to add that pop of colour or make them look a little more on trend.

But January is definitely scarf season! It’s always such a shock when the temperatures drop again and the humble scarf becomes our best friend once more.

As you would imagine, scarves have been worn since ancient times, although they were originally used to mop the brow and were known as sudariums (sweat cloths). In fact throughout history, they remained functional items until the 19th Century when they became a real fashion accessory.

These days, there is a vast choice of scarves, from silk square foulards to thick chunky knits. Your style personality very much dictates how you wear them. A Natural will wear one out of need i.e. to keep warm, whereas a Creative will use it to accessorise an outfit.

Here are a few things to consider if you’re considering buying some new scarves this season.

A savvy shopper will buy investment purchases such as coats, in neutral colours; navy, black, charcoal and brown for example. It’s very easy to update these each year with scarves in trend colours saving you money in the process and keeping you looking fashionable. But don’t be afraid to go bold, adding some colour to your outfit with accessories is a quick and reasonable way to update your outfit.

Choose shades that are flattering because your scarf will sit right up to your chin. Check our recommendations for each colour palette here.

Natural fibres will always perform better in cold weather, than synthetic (but something wrapped around your neck is always better than nothing).

When you’re buying a scarf, try it on and wear it for a few minutes. Our necks are sensitive and even natural fibres can cause itchiness.

Think about your scale. Petite frames will be overwhelmed by thick, long chunky scarves so if this is you, opt for something smaller. In fact, try the children’s department as they are cut much shorter and are less bulky. Larger frames will benefit from a chunkier scarf, but if you are large-busted, avoid infinity loops or knots that tend to rest on the chest.

Use a scarf to work the verticals. A long scarf draped around the neck and left to fall will give the illusion of length and height (but do remember to consider your frame size).

There are many ways to wear a scarf to add interest to your outfit.

A winter-white scarf can look decadent but not when it’s stained with foundation. So be prepared to wash it regularly (it’s worth checking the label before you purchase, as your dry cleaning bills could be very expensive).

A scarf is a good way to introduce pattern into your wardrobe. Some palettes such as Clears will look fabulous in contrasting colours in jazzy prints such as red, black and white, whilst Softs will look their best in tonal, muted patterns such as a soft paisley in jade and turquoise.

And remember no matter how many pounds you put on this Christmas, your trusty old scarf will always fit in January!!!

Remember, if you need some guidance on choosing a scarf or the colour then please get in touch. I stock a variety of scarves in my studio as I sell them to clients that need that colour pop in an outfit.

*featured scarf is the Jacquelyn from Joules.