I love my job, that’s a given. But not all people view stylists as a necessity or essential member of their staff. Maybe its seen as frivolous or expensive, but for many of my clients I have become as important as a PA or Personal Trainer, or even a Councillor!

So I wanted to highlight the why’s and when you talk of me I want you to think “what would I ever do without my stylist”

Most people fall into one of 3 categories.

• The first group knows what a stylist, or image consultant is, wishes they had one, but sees them as people that only celebrities work with.
• The second group of people has no idea what a stylist is.
• The third group of people have either worked with or consulted a stylist or image consultant in the past, and have now been converted into the “what would I ever do without my stylist” category. These people view stylists as part of their team, just as important as having an assistant, a therapist, or a personal trainer. If you don’t fall into the third category, then let me explain what a stylist can do for you, and how valuable they are in saving you precious time and money.

1. Stylists help you to create the image that you want to present to the world
We’ve all heard the phrase “You only have one chance to make a first impression.” This could not be any truer than it is now in the age of social media & digital communication. People aren’t spending the time to formulate the personal relationships that they once did, and image has become INCREDIBLY important. In an instant, image can convey so many things, such as success, status, character, personality, and of course style.

Whether you like it or not, people will formulate an opinion about you in 3 seconds, before they even know you, solely based on what you are wearing and how you carry yourself. A stylist will help you to align your “inner” image with your “outer” image that the world actually sees. Simply put, a stylist will help you to create a positive brand and a strong professional image.

2. A good Stylist will become a vital part of your team
You probably already surround yourself with people that help you to streamline your life and make the best use of your time and money, as well as help you to stay fit, healthy, and at the top of your game. Most busy executives have armies of assistants, employees, secretaries, advisers, drivers, personal trainers, and executive coaches. With such a strong team in place, the one thing that should NOT fall by the wayside is your professional image. Just as you would have your assistant schedule your week, it makes sense that you would have a stylist to make sure that your wardrobe aligns with your professional image, and that you are always prepared for that presentation, meeting, event, or trip. Most people spend hours preparing for a meeting or presentation, but only spend about 5 minutes deciding what to wear and how to present themselves, they quickly throw something together last minute. Your image should NOT be an afterthought, and a Stylist will make sure that even though you may not want to focus on it, you are on the top of your game.

Stylists are VERY well connected, and usually work closely with other professionals in the industry such as tailors, hair stylists, nutritionists, personal trainers, plastic surgeons, photographers, and life coaches.
All of these people play a very important part in conveying to the world who you are and what you stand for. Stylists are connectors, and establishing a relationship with a stylist goes well beyond just clothing. A personal Stylist will become a close part of your team, and usually a close confidant. They will know your body better than anybody else, and can be trusted to give un-biased opinions and suggestions that nobody else in your life will give you.

3. You will never have to look at your wardrobe and think “I have nothing to wear.”
We’ve all been there, we stand in front of our wardrobe, which is usually FULL of clothes, yet come to the conclusion that we have absolutely NOTHING to wear. Although most people may have lots of clothes, a huge portion of them are outdated, don’t fit properly, need to be taken to the dry cleaners, or are items that just don’t go with anything else in our wardrobes. Sound familiar? A Stylist will sort and arrange your wardrobe in a way that makes sense for you and your’e lifestyle.

They will go through your wardrobe and determine what needs to be donated and what can be taken to the tailor (a good stylist will even schedule a tailor to stop by and do alterations on site). They will then create a list of “fill in the gap” items that will complete your wardrobe, so you won’t have random items that you just don’t have anything to wear them with. Most importantly, a Stylist will assess your body, your personal and professional image, and your lifestyle, and will work with you to curate a wardrobe fits all of your needs, and will be organized in a way that streamlines your day to day life.

4. You will have a wardrobe full of clothes that were hand picked FOR YOU, and fit you PERFECTLY.
Stylists have relationships with stores, designers, and tailors, and always know where to go to get clothes that align with your body type, colouring, and professional brand/image. They also know where to get the best deals! ;-). A good stylist will shop from several different stores and designers to bring you a wardrobe that not only aligns with your needs and budget, but also seamlessly integrates into your existing wardrobe. They will know which designers will work for your style and body type, and which ones to avoid, as well as which items are worth spending extra money on and which items you can save on.

Since no two people are alike, this is a VERY personal experience, as a Stylist will never buy the exact same things for multiple clients. You will not only have a wardrobe full of clothes that were hand picked FOR YOU, and fit you PERFECTLY, but your Stylist will show you how to pair everything together and will give you a style guide of outfit “suggestions” so you are never left wondering what to wear.

5. You will never have wardrobe envy, as YOU will be the one that has the coveted wardrobe.
We all know someone that is ALWAYS so well put together and “in fashion.” Their outfits are always perfectly tailored, shoes polished with a matching designer belt and they always seem to be able to pull off perfectly coordinated accessories. To top it off, they always have the perfect jackets, coats, and sweaters to transition with all of the weather changes. They never seem to have the awkward fashion moments that the rest of us have.
For some people, this comes naturally (usually these people actually enjoy the process), and for others, this is absolutely overwhelming. This is where having a Stylist comes into play. A Stylist will make you look like one of those people that can flawlessly put themselves together, but will make it absolutely effortless.

6. When you travel for business or pleasure, your wardrobe and packing will be taken care of.
Packing for a trip, whether for business or pleasure, can be overwhelming. Business trips in particular can carry an added stress since they are usually last minute, and you already have a million things on your mind. This becomes even more stressful when you have nothing to wear, or are going to a location that will require specific wardrobe elements such as a warm climate, a cold climate, or even another country with different fashions and customs. Whether you are meeting an important client, are giving a presentation, are going to enjoy a round of golf with your clients, or are going to dinner or drinks, you can be assured you will have the appropriate things in your suitcase.

7. You will always give the perfect gifts, without you having to search high and low for them.
Gift giving is an art, and one that leaves most people throwing their arms into the air. Stylists have worked with a million different types of clients, and are consistently “in the know” with trends, designers, sales, stores, and luxury experiences. They know what the coveted gifts are for different types of people and professions, and know where to get them for the best deals. A good stylist will consult with you to get the most knowledge and background on who you are getting the gift for, then will curate a selection of gifts for you to choose from.

8. Your stylist will keep you in the loop with all of the latest trends, designers, stores, and of course, SALES.
Stylists shop for a living. Simply put, they are ALWAYS shopping. They not only have relationships with stores and designers, they also know what is on the market, and where they can get a specific item for the best deal. Also, since they have relationships with stores and designers, they are usually the first to be “in the know” about discounts, sales, and best of all, sample sales, and of course they are always very eager to pass these on to their clients. In the long run, Stylists will SAVE YOU MONEY. No more wasting money on buying things online that don’t fit, or expensive items that you were forced to buy because you needed something last minute and didn’t have the time to price shop.

A Stylist will always have your best interest at heart, and since they usually work on fixed rates, it is always in their best interest to get you the best deals. Watch out of store personal shoppers, as they work on a commission, and are VERY different than personal stylists and image consultants.

9. With a Stylist you will NEVER have another fashion emergency.
Throughout the course of your day a million things can happen. Perhaps you spilled your coffee during the morning commute, you ripped your trousers getting out of a taxi, or plans changed unexpectedly and you are expected to attend a last minute event. Whatever the case may be, don’t worry, your Stylist has you covered! They are always on the ready to take care of your fashion needs and emergencies, especially if you have an ongoing relationship with one. They will have worked with you, know your body and how things fit, and which designers and stores will have what you need. They will even be able to bring whatever you need right to your home or office so you don’t have to divert from the course of your day.

10. Hiring a Stylist will save you time and money, and is MUCH more affordable than you might think.
Stylists, and image consultants, are no longer just for the rich and famous. In the past few years, a lot of busy professionals have also hired Stylists to be a part of their team. Hiring a Stylist is much more affordable than you might think. Each Stylist works differently. The time and money they will save you will be invaluable, and their fees can usually be written off come tax time.

To find out more about my services and how I can help you please visit my website www.appearanceandattitude.com